SEARCH ENGINE OPTIMISATION (SEO)
The mystic art of Search Engine Optimisation or SEO for short. How does it work? Is it true that the majority of the enquiries come from the top of page 1 for any given search term? How can I possibly compete?
True, there is a science to running an SEO campaign in tandem with other elements of the digital marketing spectrum. It is not easy to do, there are many pitfalls and the landscape is constantly changing and evolving.
Our SEO team have developed a strategy which has proven to be extremely effective in generating the results that our clients have come to expect.
We get results for our client's,
giving great ROI.
HOW WE DO IT
So what now? How do you get my website ranking high on page 1 for my chosen search term(s)?
Firstly we will review your existing website and digital footprint against your direct competitors. We will review your “ideal search terms” against likelihood of success. We will optimise for both on-page and off-page on your website. We will run a social signal campaign and also an ethical white-hat back linking campaign too.
By this stage, we will probably know more about your competitors’ online presence than they do.
Once we have all the data, we will then recommend short and medium goals for search terms to optimise. The ones we will target initially will rank within a fairly short period of time, (i.e between 6 weeks and 3 months).
It is a very time consuming and technical job, there are not many quick wins and that is why this is always left to the professionals to deliver on behalf of your company. If you want to rank higher when customers Google your business keywords, get in touch now to find out more.